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How Brands Sell Belonging

How Brands Sell Belonging

From Kai Collective’s early-morning pop-ups to Onalaja’s runway, the continent’s labels have learned that the feeling of being let in can sell a dress long before the fabric does.

BY UGONNA-ORA OWOH · 11 OCT 2026
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This quarter: the run clubs, factories and funding deals behind African creative work, and whether the money actually reaches the people making it.

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