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A Photo Diary of Lagos Fashion Week

Ugonna-Ora Owoh follows the crowd at Lagos Fashion Week, from the queue at the doors to the wait for a ride home.
November 4, 2026

For the first time in all my years of attending Lagos Fashion Week, I decided to bring a camera along.

Each year, I find myself wondering whether it will follow the same theatrics as the last. There is the Lagos heat, the rush between shows, the politics of who gets to sit in the front row, the chatter, the clapping and applause, the procession of fashionable looks and the inevitable reunions of people who have not seen one another since the previous fashion week.

But in the theatricality of Lagos Fashion Week, we can become so preoccupied with the spectacle that we overlook the stories unfolding around us. As a writer and an observer, I have always been interested in the threads that do not necessarily get pulled together: the encounters, gestures and fleeting moments that might seem insignificant but often carry their own stories.

I wanted to document the moments that might otherwise escape the photographers whose lenses are usually trained on the runway and street style. While I was interested in capturing the outstanding looks and runway walk, I also wanted to pay attention to the emotions, the people and the unfamiliar occurrences that make up the experience of Fashion Week.

What happens when a show ends and everyone spills out into the evening? What happens in the queues, in the rush between presentations, in the brief pauses before another show begins? What does it look like to wait for a ride after hours of standing, watching and being watched?

What happens in the queues?

Guests crowding the grounds outside a show at Lagos Fashion Week, palm leaves in the foregroundGuests in agbada and printed wrappers waiting in a crowd outside a show
Guests arrive in style, waiting for the Lagos Fashion Week doors to open on the first day of presentations.
A woman in a green dress holds a small handheld fan in a crowded queue
The heat could be a main character, but El Niño has nothing on this crowd.
Guests in yellow and cream dresses talk outside a glass-fronted building
Guests arriving at Alara Lagos for the visual presentation of Kadiju’s collection.
A man in a pink and peach agbada and cap walks across an open courtyard
A woman with a platinum updo in a red and black gown with long red gloves and a silver bag

In the brief pauses before another show begins

Five women in striped and printed looks stand together against a peach wall

Hertunba women posing for a photograph shortly before the brand opens the first main runway evening of Lagos Fashion Week 2026.

A woman in a green, orange and black striped strapless dress poses alone against a peach wall

Amina Seck posing for a photograph in Hertunba.
A man in sunglasses and a patterned jacket holds a large bouquet of red flowers
Every designer deserves their flowers. Don’t they?

Watching, and being watched

A model in an olive look walks past the front row while guests film on their phones
The moment a towering robotic camera crane stole the attention of Imran Amed, founder and CEO of The Business of Fashion, and a few spectators behind him, as a model made his way down the runway.

A model in a gold gown with a long fringed cape walks away from the camera down a dark runway

Moments before the model closing Elie Kuame’s show took a fall, only to rise to the loudest standing ovation of the evening.

A model in a copper leather top and beaded skirt on the runway

Fruché presented a collection that explored body positivity and self-acceptance while introducing an unconventional material called Ekpiri, a thick-walled seed pod of the Uko tree, which is found in south-eastern Nigeria and used as a musical instrument.
A model in a striped dress poses in an amber-lit room, seen over the shoulder of a guest as another films
One of the favourite looks at the Kilentar show, which got a quiet reaction from guests.
Models in capes and masked headpieces standing still in a presentation room
Iamisigo’s striking presentation at the newly launched aiMe gallery in Eko Hotel.

What does it look like to wait for a ride?

A crowd gathered outside a building entrance at Lagos Fashion Week, a black car in the foreground
Guests sharing a brief exchange after the Kilentar show as they wait for their rides to arrive.

Photographs by Ugonna-Ora Owoh. Lagos.

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