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Market Entry Is Not a Mood Board

Two models in hand-painted garments laughing as cream fabric billows between them, photographed outdoors against a wall covered in newspaper clippings and vintage car photographs.

Market Entry Is Not a Mood Board Why Brands Mistake Aesthetics for Infrastructure and What Credibility Actually Requires Photo: Carlos Idun In recent years, several major fashion houses have staged shows and campaigns across the African continent. Runway presentations in Dakar and Marrakech. Campaign shoots in Lagos and along the Kenyan coast. Capsule collections developed […]

A Memory of Walls

Upward view of a massive concrete cantilevered overhang supported by columns at the University of Lagos, with vertical fins and a palm frond visible against the sky.

A Memory of Walls Uche Ibemere photographs the brutalist soul of the University of Lagos   The University of Lagos was not built to be beautiful. It was built to be permanent, a concrete declaration that independence would have institutions to match its ambitions. Constructed between the 1960s and 1980s, the campus is one of […]

Bal d’Afrique, on African Ground

Multiple hands cradling Byredo Bal d'Afrique Absolu de Parfum bottle in golden light, photographed by Philip-Daniel Ducasse

Byredo’s new campaign was shot in Accra with a West African cast, a Burkinabè choreographer and a creative team spanning the continent and its diaspora. It may be the most structurally ambitious fragrance campaign of the year. Photography by Philip-Daniel Ducasse for Byredo Byredo’s new Bal d’Afrique campaign was shot in Accra, Ghana, and built […]

If This. Then That: Coffee Tables – Noguchi → Paul Ledron

Sculptural Coffee Table Comparison: Isamu Noguchi vs. Paul Ledron Tanyè Table.

If you understand why the Noguchi table endures, you’ll recognize Paul Ledron’s work. IF YOU LIKE NOGUCHI Form that sits between sculpture and use. Biomorphic walnut base, glass top, designed 1944. Eighty years in production. The appeal is material restraint and design confidence—nothing unnecessary. Isamu Noguchi designed the IN-50 coffee table in 1944 for Herman […]