Hertunba’s ‘Akaoru’ Collection Is a Lesson in What Craftsmanship Actually Costs
Florentina Agu’s new 23-look collection spans three mediums, supports working artisans, and makes a quiet,
Market Entry Is Not a Mood Board
Market Entry Is Not a Mood Board Why Brands Mistake Aesthetics for Infrastructure and What Credibility Actually Requires Photo: Carlos Idun In recent years, several major fashion houses have staged shows and campaigns across the African continent. Runway presentations in Dakar and Marrakech. Campaign shoots in Lagos and along the Kenyan coast. Capsule collections developed […]
Five Nations, One Continent, One Clear Message: PUMA’s World Cup Kits Put Africa Front and Centre
Inside PUMA’s most culturally ambitious collection yet, and what it signals about how global sportswear is
The Scaling Gap
Hanifa, Ami Colé, and what the industry’s love can’t build.
Why Bonhams Is the Last Global Auction House With a Dedicated African Art Sale
On March 19, Bonhams holds its Modern & Contemporary African Art auction at New Bond Street. The lots tell a
Bal d’Afrique, on African Ground
Byredo’s new campaign was shot in Accra with a West African cast, a Burkinabè choreographer and a creative team spanning the continent and its diaspora. It may be the most structurally ambitious fragrance campaign of the year. Photography by Philip-Daniel Ducasse for Byredo Byredo’s new Bal d’Afrique campaign was shot in Accra, Ghana, and built […]
The Value Problem: What a Dress Really Costs
Two women stood side by side at a worktable in Lisa Folawiyo’s Lagos studio, threading beads onto a dress from the upcoming collection
The Value Chain: From Commodity to Cultural Capital
For generations, Africa exported its wealth in raw form while others captured the margins.
Who Makes Luxury?
When news circulated that Nigeria had quietly supplied leather to some of the world’s most prestigious fashion
The Betting Generation
The Betting Generation Inside Africa’s billion-dollar sports wagering boom and the young people driving it. Photo © Marvellous Durowaiye This is part of our ongoing coverage of African digital life—the platforms, systems, and behaviors shaping how the continent’s next generation earns, spends, and connects. Across the vibrant streets and markets of Africa’s cities from Lagos […]