Africa’s Largest World Cup, Mostly Watched From Home
Ghanaian fans in the stands at AFCON 2023. Photography by Nana Asomani. The visa regime that will keep most African fans out of the stadiums of the 2026 World Cup is the same one that keeps African artists out of biennials, designers out of Paris fashion weeks, and scholars out of the conferences where their […]
The Image Belongs to Us
There’s a moment early in My Father’s Shadow where Lagos doesn’t announce itself. It just… is. A street. The quality of afternoon light on a wall you’ve definitely seen before. Children doing the specific nothing that children do in cities that haven’t been built for spectacle. I was in Cannes when I first saw it […]
The Jersey Economy: Why Africa Is the Most Valuable Untapped Market in Sports Merchandise
There is a version of this story that begins at a football match. Maybe it is a World Cup qualifier
Five Nations, One Continent, One Clear Message: PUMA’s World Cup Kits Put Africa Front and Centre
Inside PUMA’s most culturally ambitious collection yet, and what it signals about how global sportswear is
The Scaling Gap
Hanifa, Ami Colé, and what the industry’s love can’t build.
The Women Who Built the Revolution
To understand what accelerating action on gender equality actually looks like, what it costs, what
Bal d’Afrique, on African Ground
Byredo’s new campaign was shot in Accra with a West African cast, a Burkinabè choreographer and a creative team spanning the continent and its diaspora. It may be the most structurally ambitious fragrance campaign of the year. Photography by Philip-Daniel Ducasse for Byredo Byredo’s new Bal d’Afrique campaign was shot in Accra, Ghana, and built […]
The Value Chain: From Commodity to Cultural Capital
For generations, Africa exported its wealth in raw form while others captured the margins.
The Best Places to Propose in Africa: From Cape Town to Marrakech
Proposals in Africa hit different. Maybe it’s the scale (mountains that dwarf your nerves, waterfalls louder
Ghana’s Free The Youth Makes History with Air Jordan Collaboration
Free The Youth started the way most youth movements do: kids with cameras, posting fits online.