Market Entry Is Not a Mood Board

Two models in hand-painted garments laughing as cream fabric billows between them, photographed outdoors against a wall covered in newspaper clippings and vintage car photographs.

Market Entry Is Not a Mood Board Why Brands Mistake Aesthetics for Infrastructure and What Credibility Actually Requires Photo: Carlos Idun In recent years, several major fashion houses have staged shows and campaigns across the African continent. Runway presentations in Dakar and Marrakech. Campaign shoots in Lagos and along the Kenyan coast. Capsule collections developed […]

A Memory of Walls

Upward view of a massive concrete cantilevered overhang supported by columns at the University of Lagos, with vertical fins and a palm frond visible against the sky.

A Memory of Walls Uche Ibemere photographs the brutalist soul of the University of Lagos   The University of Lagos was not built to be beautiful. It was built to be permanent, a concrete declaration that independence would have institutions to match its ambitions. Constructed between the 1960s and 1980s, the campus is one of […]

The Scaling Gap

Editorial collage featuring Hanifa, Ami Colé, and runway imagery

Hanifa, Ami Colé, and what the industry’s love can’t build.