Market Entry Is Not a Mood Board

Market Entry Is Not a Mood Board Why Brands Mistake Aesthetics for Infrastructure and What Credibility Actually Requires Photo: Carlos Idun In recent years, several major fashion houses have staged shows and campaigns across the African continent. Runway presentations in Dakar and Marrakech. Campaign shoots in Lagos and along the Kenyan coast. Capsule collections developed […]
A Memory of Walls

A Memory of Walls Uche Ibemere photographs the brutalist soul of the University of Lagos The University of Lagos was not built to be beautiful. It was built to be permanent, a concrete declaration that independence would have institutions to match its ambitions. Constructed between the 1960s and 1980s, the campus is one of […]
Joanna Masiyiwa Has Only Photographs. Amayi Is the Rest.

Fashion became how she moved through spaces where she was already visibly different, though
How to Dress for a Rave (Across African Cities)

To dress for a rave, one must first recognize how raves are buzzing all over our social radar
Five Nations, One Continent, One Clear Message: PUMA’s World Cup Kits Put Africa Front and Centre

Inside PUMA’s most culturally ambitious collection yet, and what it signals about how global sportswear is
Kibonen and the Business of Cultural Authority

How a Cameroonian designer turned a single garment into a cultural and economic system—from New York to Cairo
Inside Central Saint Martins’ Makers Camp: West African Makers in Focus

For two weeks, the conservatory room of Mason & Fifth became an experimental studio of collective making.
The Scaling Gap

Hanifa, Ami Colé, and what the industry’s love can’t build.
Out of Zimbabwe, a Streetwear Brand With Deeper Intentions

Lesley Manokore makes streetwear. Hoodies, jerseys, graphic-driven capsule drops,
If This. Then That: Bracelets – Cartier Love Bracelet → Adele Dejak Bikuli Bracelet

Certain pieces move past fashion and settle into permanence. If you understand why the Love Bracelet became a classic, you will see that same permanence in Adele Dejak’s Bikuli. IF YOU LIKE CARTIER 18kt yellow gold, screw motif, locks onto the wrist. Designed by Aldo Cipullo in 1969. Runs about $6,900. In 1969, Aldo Cipullo […]