The Art of African Braiding, Through the Eyes of Gen Z
In many African cultures, hair can carry stories from one generation to another. Through braiding and threading techniques, a simple change in appearance can become meaningful, representing different statuses and stages across an individual’s lifespan. Hair traditions were therefore fundamental to a community’s identity, often signifying the crown of its kinship and the core of […]
Yemi Alade, In Her Own Name
It is a blazing noon in the second week of March 2026 when the Grammy-nominated artist Yemi Alade presses record on a “Get Ready With Me” video. She begins with a meditative hook, her eyes closed, her hands pressed together solemnly. In the same measured succession, she works moisturising cream into her face before turning […]
Heal by Hair: How Communities, Culture, and Trust Are Redefining Mental Health Across Africa
In Siou, a village in Togo’s Kara region, a week before the Évala celebrations, the Heal by Hair Festival revealed a powerful truth: mental health is not only a medical conversation. It is a cultural, social, and collective responsibility. “We speak a great deal about healthcare infrastructure. We speak far less about infrastructures of trust. […]
All Roads Lead To Dakar Fashion Week
On Saturday, May 23, 2026, the road to Dakar Fashion Week officially began with the launch of the Guzangs Expérience in Dakar, the first event of the Road to Dakar Fashion Week and Guzangs’ first on-the-ground activation on the African continent. Conceived in celebration of Dakar Fashion Week’s 25-year legacy, the Guzangs Expérience set the […]
The Scaling Gap, in Beauty
In Accra, Victorine Sarr is managing customer orders while navigating shipping delays, rising supplier costs, and limited local manufacturing capacity. In London, Mimi Koné is building her beauty brand with closer proximity to retailers, investors, and international distribution networks. Both founders operate within the same global beauty industry, but not within the same systems of […]
The Scaling Gap
Hanifa, Ami Colé, and what the industry’s love can’t build.
Bal d’Afrique, on African Ground
Byredo’s new campaign was shot in Accra with a West African cast, a Burkinabè choreographer and a creative team spanning the continent and its diaspora. It may be the most structurally ambitious fragrance campaign of the year. Photography by Philip-Daniel Ducasse for Byredo Byredo’s new Bal d’Afrique campaign was shot in Accra, Ghana, and built […]
The Value Chain: From Commodity to Cultural Capital
For generations, Africa exported its wealth in raw form while others captured the margins.
A Ritual-Centered Black Friday
Tucked between Black Friday deals, algorithms, and product recommendations are African-rooted brands holding space on the global beauty shelf.
The Mously Kébé Edit: Her Go-To African Brands
Model and creative director Mously Kébé spotlights African brands redefining modern luxury through heritage, craftsmanship, and cultural authenticity.