Market Entry Is Not a Mood Board

Two models in hand-painted garments laughing as cream fabric billows between them, photographed outdoors against a wall covered in newspaper clippings and vintage car photographs.

Market Entry Is Not a Mood Board Why Brands Mistake Aesthetics for Infrastructure and What Credibility Actually Requires Photo: Carlos Idun In recent years, several major fashion houses have staged shows and campaigns across the African continent. Runway presentations in Dakar and Marrakech. Campaign shoots in Lagos and along the Kenyan coast. Capsule collections developed […]

The Scaling Gap

Editorial collage featuring Hanifa, Ami Colé, and runway imagery

Hanifa, Ami Colé, and what the industry’s love can’t build.

Who Makes Luxury?

Vivienne Westwood x Made in Kenya AW 2022 campaign featuring artisanal handcrafted bags.

When news circulated that Nigeria had quietly supplied leather to some of the world’s most prestigious fashion