WORN OUT: A Series on Africa and Secondhand Clothing

WORN OUT: A Series on Africa and Secondhand Clothing thrift1

A three-part Guzangs series on the secondhand clothing trade and the African economies absorbing it. An estimated 15 million used garments enter Ghana every week, most of them shipped from the UK, the US, and China, and a global secondhand trade now worth more than five billion dollars a year treats the continent as its […]

Bledard Classic: The Affordable Line Changing African Fashion

Bledard Classic: The Affordable Line Changing African Fashion bledard2

When we first sat with Ibrahima Gueye in August 2024, Bledard stood as a declaration—a brand born from memory, migration, and the radical act of reclaiming language. It was young, self-aware, audacious. A name that once stung with stereotype was reappropriated and worn with pride, transforming into a banner for a new generation of African […]

Footprints in Fashion: THE BLOCC and the Rise of Wearable Art

Footprints in Fashion: THE BLOCC and the Rise of Wearable Art arishoebloc

From a small studio in Lagos, Biodun Ariori is building one of the most compelling voices in contemporary footwear. His label, THE BLOCC (formerly theshoeblocc), crafts shoes that move beyond utility transforming them into sculptural, expressive statements of identity and presence. His work first caught our attention during Guzangs’ debut cover shoot, where he was […]

Helmet of Heritage: Behind the Scenes of Guzangs’ Debut Digital Cover

Helmet of Heritage: Behind the Scenes of Guzangs’ Debut Digital Cover 8

In this landmark debut digital issue of Guzangs, we ignite a fresh chapter in cultural storytelling. Leading our cover story is American football standout Jeremiah Owusu-Koramoah, whose on-field prowess is matched by his devotion to his Ghanaian heritage and can be seen evidently seen through his style cycle on instagram– boldly worn kente looks, embroidered […]

Thobeka Mbane Is Styling for Liberation, Not Just Looks

Thobeka Mbane Is Styling for Liberation, Not Just Looks Thobeka

In the town of Mthatha, nestled in South Africa’s Eastern Cape, a young girl was falling in love — not with a person, but with possibility. Thobeka Mbane didn’t yet know that fashion could be a language, a tool, even a form of resistance. All she knew was how she felt watching her mother get […]

Kakinbow Is Aboubacarim Ndaw’s Second Act—And It Sounds Like a Revolution

Kakinbow Is Aboubacarim Ndaw’s Second Act—And It Sounds Like a Revolution 2 jalaba poncho 1

In Ouakam, a seaside neighborhood in Dakar where the Atlantic wind carries stories from centuries past, a quiet revolution is unfolding. Not in protests or politics—but in fabric, form, and rhythm. Tucked into a side street, far from the chaos of car horns and vendors, sits a boutique with no neon signs, no loud displays—just […]

Prints of a Place: Banke Kuku’s Lagos-Born Language of Luxury

Prints of a Place: Banke Kuku’s Lagos-Born Language of Luxury 3

The designer Banke Kuku. Photo credit: courtesy of Banke Kuku. Banke Kuku is shaping contemporary luxury through a signature fusion of Nigerian heritage and modern print innovation—an approach rooted in her culture and a steadfast commitment to sustainability. In her vision, luxury extends beyond mere fabric or form—it becomes a narrative: the way a print […]

A Letter From Tounes

A Letter From Tounes 2 20 sur 37

A Letter From Tounes is part of NOT A FAD, a long-term initiative from Fashion. Art. Development. (FAD) — a platform founded in 2020 to honor heritage not as something fixed or nostalgic, but as a living practice. Through design, artisan partnerships, and storytelling, FAD connects ancestral craft with contemporary aesthetics to reclaim narratives across […]

Luxury Dreams, Local Struggles: The Price of African Fashion Today

Luxury Dreams, Local Struggles: The Price of African Fashion Today IMG 8378 1

African fashion has been experiencing a delightful renaissance. From Lagos to Abidjan, Dakar to Nairobi, designers are capturing global attention with their creativity, craftsmanship, and cultural storytelling. But beneath the glamour, many African consumers are voicing a growing concern: the escalating cost of homegrown fashion is driving them out of the market. As inflation and […]