Legacy African Fashion Houses That Defined the Continent’s Style Future

Legacy African Fashion Houses That Defined the Continent’s Style Future 506CD287 D2ED 4EE5 A363 6EB3F23C3515 L0 001 7 18 2025 12 00 13 AM

Fashion across the continent has always been rooted in craftsmanship, talent, and boundless creativity—and nowhere is that more evident than in the pioneering legacy houses that rose to prominence from the 1980s onward. These houses wove an African narrative that resisted reductive stereotypes and demanded global recognition for its innovation and cultural depth. Their ateliers […]

Dakar Sound Project: How Senegal’s Youth Are Remixing Fashion, Music, and Memory

Two men in vibrant, stylish West African streetwear posing with a trumpet in a sunlit Dakar alleyway. One man wears a mustard yellow patterned suit while the other is in a light-colored outfit with a bold orange patterned wrap, capturing the fusion of jazz music and contemporary Senegalese fashion.

Photographer Khaled Fhemy Mamah and stylist Hélène Redolfi created Dakar Sound Project to document how the city’s music culture shows up in what people wear. Shot at Maison de la Culture Urbaine, Torobee Distribution (a vinyl archive), and across Dakar’s streets, the editorial pairs models with instruments—saxophones, trumpets, synthesizers—and clothes from local designers working in […]

The Designer Turning Senegal’s Waste Crisis into a Luxury Brand

The Designer Turning Senegal's Waste Crisis into a Luxury Brand WhatsApp Image 2025 07 13 at 11.33.03 1 1 e1752654647951

Designer Moctar Ba transforms discarded materials into premium accessories while proving sustainability can drive African luxury In his Dakar workshop, Moctar Ba holds up a vibrant advertising banner that once promoted a telecom company across Senegal’s capital. Within weeks, it will become a €250 backpack sold to customers in Paris and Brussels. This transformation from […]

Inside Oshobor: Where Heritage, Healing, and Haute Craft Collide

Inside Oshobor: Where Heritage, Healing, and Haute Craft Collide IMG 9552

In 2020, during one of the hardest periods of his life, Peter Odion sat quietly in his Benin City workshop, mending torn fabric by hand. What began as therapy would soon become a signature. Stitch by stitch, he transformed pain into process, and process into fashion. That quiet moment laid the foundation for Oshobor, the […]

WORN OUT: A Series on Africa and Secondhand Clothing

WORN OUT: A Series on Africa and Secondhand Clothing thrift1

A three-part Guzangs series on the secondhand clothing trade and the African economies absorbing it. An estimated 15 million used garments enter Ghana every week, most of them shipped from the UK, the US, and China, and a global secondhand trade now worth more than five billion dollars a year treats the continent as its […]

Bledard Classic: The Affordable Line Changing African Fashion

Bledard Classic: The Affordable Line Changing African Fashion bledard2

When we first sat with Ibrahima Gueye in August 2024, Bledard stood as a declaration—a brand born from memory, migration, and the radical act of reclaiming language. It was young, self-aware, audacious. A name that once stung with stereotype was reappropriated and worn with pride, transforming into a banner for a new generation of African […]

Footprints in Fashion: THE BLOCC and the Rise of Wearable Art

Footprints in Fashion: THE BLOCC and the Rise of Wearable Art arishoebloc

From a small studio in Lagos, Biodun Ariori is building one of the most compelling voices in contemporary footwear. His label, THE BLOCC (formerly theshoeblocc), crafts shoes that move beyond utility transforming them into sculptural, expressive statements of identity and presence. His work first caught our attention during Guzangs’ debut cover shoot, where he was […]

Helmet of Heritage: Behind the Scenes of Guzangs’ Debut Digital Cover

Helmet of Heritage: Behind the Scenes of Guzangs’ Debut Digital Cover 8

In this landmark debut digital issue of Guzangs, we ignite a fresh chapter in cultural storytelling. Leading our cover story is American football standout Jeremiah Owusu-Koramoah, whose on-field prowess is matched by his devotion to his Ghanaian heritage and can be seen evidently seen through his style cycle on instagram– boldly worn kente looks, embroidered […]

Thobeka Mbane Is Styling for Liberation, Not Just Looks

Thobeka Mbane Is Styling for Liberation, Not Just Looks Thobeka

In the town of Mthatha, nestled in South Africa’s Eastern Cape, a young girl was falling in love — not with a person, but with possibility. Thobeka Mbane didn’t yet know that fashion could be a language, a tool, even a form of resistance. All she knew was how she felt watching her mother get […]