A Goalkeeper Went Viral. It Took a Congressman to Get His Mother to the Game
Last Monday, in the first World Cup match in Cape Verde’s history, a forty-year-old goalkeeper named Josimar Dias, known to everyone as Vozinha, faced a Spain side that produced twenty-seven attempts and still left Atlanta without a goal. Seven of those efforts forced saves, and the reigning European champions, widely expected to brush aside an […]
Puma Brought the Continent to Downtown LA. The Postcards Were the Tell
A week before the 2026 World Cup, Puma turned its Salehe Bembury launch in downtown LA into a study in designing an African football moment for the diaspora — and the postcards, not the product, told the real story.
The Jersey Economy: Why Africa Is the Most Valuable Untapped Market in Sports Merchandise
There is a version of this story that begins at a football match. Maybe it is a World Cup qualifier
Five Nations, One Continent, One Clear Message: PUMA’s World Cup Kits Put Africa Front and Centre
Inside PUMA’s most culturally ambitious collection yet, and what it signals about how global sportswear is