Bal d’Afrique, on African Ground

Multiple hands cradling Byredo Bal d'Afrique Absolu de Parfum bottle in golden light, photographed by Philip-Daniel Ducasse

Byredo’s new campaign was shot in Accra with a West African cast, a Burkinabè choreographer and a creative team spanning the continent and its diaspora. It may be the most structurally ambitious fragrance campaign of the year. Photography by Philip-Daniel Ducasse for Byredo Byredo’s new Bal d’Afrique campaign was shot in Accra, Ghana, and built […]

Best of Fashion 2025

Best of Fashion 2025 oshobor3

African fashion in 2025 was defined by intention. Across runways, campaigns, museums, and community spaces,

In the Time of Silk: Bolé Dakar’s Rebellion Against Waste

In the Time of Silk: Bolé Dakar's Rebellion Against Waste IMG 9839

Luxury is not always new. Sometimes it is the silken whisper of a scarf once worn by a grandmother. Sometimes it is a talisman fashioned from a lover’s forgotten tie, reborn as a necklace that rests close to the heart. This is the world of Bolé Dakar, a brand that refuses the disposable tempo of […]

Fashion as Faith at Harlem’s Annual Senegalese Bamba Day Parade

Fashion as Faith at Harlem's Annual Senegalese Bamba Day Parade shh3

Every year on July 28th, Harlem becomes the stage for the Senegalese, and more importantly, the Murid diaspora in New York City for Bamba Day, a march honoring Cheikh Ahmadu Bamba’s teachings and excellence. The streets of 116th and 7th Avenue resonate with chants of Allah (swt) and Bamba, creating a communal presence that publicly […]

The Designer Turning Senegal’s Waste Crisis into a Luxury Brand

The Designer Turning Senegal's Waste Crisis into a Luxury Brand WhatsApp Image 2025 07 13 at 11.33.03 1 1 e1752654647951

Designer Moctar Ba transforms discarded materials into premium accessories while proving sustainability can drive African luxury In his Dakar workshop, Moctar Ba holds up a vibrant advertising banner that once promoted a telecom company across Senegal’s capital. Within weeks, it will become a €250 backpack sold to customers in Paris and Brussels. This transformation from […]

Modou Gueye: The Mats of My Childhood as Diasporic Ritual and Visual Reclamation

Modou Gueye: The Mats of My Childhood as Diasporic Ritual and Visual Reclamation 1

Some artists paint what they see. Modou Gueye paints what stays with him. Born in 1990 in Pikine, Senegal, and now living between Dakar and Barcelona, Gueye creates from a place where memory meets ritual, and where the ordinary is reborn as sacred. His work doesn’t seek to explain, it seeks to remember. Not with […]