Puma Brought the Continent to Downtown LA. The Postcards Were the Tell
A week before the 2026 World Cup, Puma turned its Salehe Bembury launch in downtown LA into a study in designing an African football moment for the diaspora — and the postcards, not the product, told the real story.
Africa’s Largest World Cup, Mostly Watched From Home
Ghanaian fans in the stands at AFCON 2023. Photography by Nana Asomani. The visa regime that will keep most African fans out of the stadiums of the 2026 World Cup is the same one that keeps African artists out of biennials, designers out of Paris fashion weeks, and scholars out of the conferences where their […]
The Jersey Economy: Why Africa Is the Most Valuable Untapped Market in Sports Merchandise
There is a version of this story that begins at a football match. Maybe it is a World Cup qualifier
The Betting Generation
The Betting Generation Inside Africa’s billion-dollar sports wagering boom and the young people driving it. Photo © Marvellous Durowaiye This is part of our ongoing coverage of African digital life—the platforms, systems, and behaviors shaping how the continent’s next generation earns, spends, and connects. Across the vibrant streets and markets of Africa’s cities from Lagos […]
At the Africa Cup of Nations, Football Is the Game — and Dress Is the Economy
At the Africa Cup of Nations, Football Is the Game — and Dress Is the Economy As AFCON 2025 moves toward its final on January 18, the tournament has revealed not only who remains in contention, but how African football now presents itself on the field, in the stands and in daily life ahead of […]
The Tunnel Is Louder Than the Stadium
How African teams sing their way into battle at AFCON 2025
Il Faut Un Village: A Film That Celebrates AFCON, Culture, and Community
In the heart of Marrakech, beneath the vast desert sky, an intimate gathering unfolded at Jnane Tamsna on February 9th, 2025. The occasion? A preview screening of Il Faut Un Village, the latest cinematic endeavor by celebrated Nigerian photographer Stephen Tayo. This short film, set against the electrifying backdrop of AFCON 2024 in Côte d’Ivoire, […]