WORN OUT — Part III: Return to Sender

How African Designers Are Reclaiming Waste and Rewriting Fashion’s Future The bales arrive as they always have — compressed, labeled, shipped across oceans like cargo without conscience. They still overwhelm ports and markets, a visible symptom of a system that hasn’t stopped. But something has shifted in how they’re received. Across Accra, Cairo, Dakar, workshops […]
Where Meaning Meets Material: Dahomey Paris and the Soul of Luxury

The first time I spoke with Farid Hounkponou, I realized this wasn’t going to be a regular chat about fashion. He didn’t start by talking about trends or collections. Instead, he talked about people, stories, and why every piece of clothing should mean something. “Dahomey Paris brings together the soul of African tradition and the […]
What Makes a Brand African? Rethinking Made in Africa Fashion

While African fashion has reached greater heights—the question of what makes a brand “African” resists easy answers. It can’t be answered through surface-level aesthetics or generic motifs, but instead, it demands a deeper interrogation of history, structure, and power. At first glance, one might say an African brand is one founded or designed by an […]
Eloghosa Osunde’s Necessary Fiction Is a Cultural Earthquake

“Necessary Fiction is coming.” Eloghosa Osunde doesn’t say this like a casual heads-up. She says it like a prophecy. Like something already in motion. When she speaks about her second novel, her voice carries the same urgency as the text itself—a novel that refuses to sit quietly on a shelf. Osunde’s debut, Vagabonds!, shook tables […]
WORN OUT — Part II: How African Governments Are Responding to the Textile Waste Crisis

Western wardrobes don’t end in Europe or North America. They spill quietly, devastatingly onto African soil, packed into shipping containers and sold in open-air markets under the guise of “donations.” But from Accra to Kigali, Dakar to Lusaka, something is shifting. The bales keep arriving. The markets keep choking. But across the continent, a patchwork […]
Legacy African Fashion Houses That Defined the Continent’s Style Future

Fashion across the continent has always been rooted in craftsmanship, talent, and boundless creativity—and nowhere is that more evident than in the pioneering legacy houses that rose to prominence from the 1980s onward. These houses wove an African narrative that resisted reductive stereotypes and demanded global recognition for its innovation and cultural depth. Their ateliers […]
Dakar Sound Project: How Senegal’s Youth Are Remixing Fashion, Music, and Memory

Photographer Khaled Fhemy Mamah and stylist Hélène Redolfi created Dakar Sound Project to document how the city’s music culture shows up in what people wear. Shot at Maison de la Culture Urbaine, Torobee Distribution (a vinyl archive), and across Dakar’s streets, the editorial pairs models with instruments—saxophones, trumpets, synthesizers—and clothes from local designers working in […]
The Designer Turning Senegal’s Waste Crisis into a Luxury Brand

Designer Moctar Ba transforms discarded materials into premium accessories while proving sustainability can drive African luxury In his Dakar workshop, Moctar Ba holds up a vibrant advertising banner that once promoted a telecom company across Senegal’s capital. Within weeks, it will become a €250 backpack sold to customers in Paris and Brussels. This transformation from […]
Inside Oshobor: Where Heritage, Healing, and Haute Craft Collide

In 2020, during one of the hardest periods of his life, Peter Odion sat quietly in his Benin City workshop, mending torn fabric by hand. What began as therapy would soon become a signature. Stitch by stitch, he transformed pain into process, and process into fashion. That quiet moment laid the foundation for Oshobor, the […]
Lafalaise Dion on Styling Guzangs’ ‘Helmet of Heritage’ Cover with Jeremiah Owusu-Koramoah

Lafalaise Dion is a force—an artist whose work transcends fashion. Her hands don’t just style; they conjure altars of memory and defiance, weaving stories through fabric and cowrie shells. When Guzangs, the bold voice of African fashion, set out to create its debut cover, “Helmet of Heritage,” featuring NFL star Jeremiah Owusu-Koramoah in Tamale, Ghana, […]