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Dakar Sound Project: How Senegal’s Youth Are Remixing Fashion, Music, and Memory

Two men in vibrant, stylish West African streetwear posing with a trumpet in a sunlit Dakar alleyway. One man wears a mustard yellow patterned suit while the other is in a light-colored outfit with a bold orange patterned wrap, capturing the fusion of jazz music and contemporary Senegalese fashion.

Photographer Khaled Fhemy Mamah and stylist Hélène Redolfi created Dakar Sound Project to document how the city’s music culture shows up in what people wear. Shot at Maison de la Culture Urbaine, Torobee Distribution (a vinyl archive), and across Dakar’s streets, the editorial pairs models with instruments—saxophones, trumpets, synthesizers—and clothes from local designers working in […]

The Designer Turning Senegal’s Waste Crisis into a Luxury Brand

The Designer Turning Senegal's Waste Crisis into a Luxury Brand WhatsApp Image 2025 07 13 at 11.33.03 1 1 e1752654647951

Designer Moctar Ba transforms discarded materials into premium accessories while proving sustainability can drive African luxury In his Dakar workshop, Moctar Ba holds up a vibrant advertising banner that once promoted a telecom company across Senegal’s capital. Within weeks, it will become a €250 backpack sold to customers in Paris and Brussels. This transformation from […]

Inside Oshobor: Where Heritage, Healing, and Haute Craft Collide

Inside Oshobor: Where Heritage, Healing, and Haute Craft Collide IMG 9552

In 2020, during one of the hardest periods of his life, Peter Odion sat quietly in his Benin City workshop, mending torn fabric by hand. What began as therapy would soon become a signature. Stitch by stitch, he transformed pain into process, and process into fashion. That quiet moment laid the foundation for Oshobor, the […]

Data Oruwari Channels Ancestral Wisdom Through Art and Sound

Data Oruwari Channels Ancestral Wisdom Through Art and Sound 1 2

In a world seduced by speed, surface, and spectacle, Data Oruwari moves like an ancestral drumbeat — steady, sacred, and impossible to ignore. Known as The Ancestors’ Scribe, she is not merely a visual artist, but a sound alchemist, a spiritual technologist, and a living archive of African ancestral cosmology. Through glyphs etched in ink […]

WORN OUT: The True Cost of Your Donated Clothes

WORN OUT: The True Cost of Your Donated Clothes thrift1

Part I — The History of a Heap Kantamanto doesn’t sleep. It breathes, wheezes, and heaves under the weight of foreign fabrics. Bales arrive daily—tightly bound, often soaked in chemical stench or rainwater from cargo ships—marked “donation” in faded marker. They are not gifts. They are transactions. They are waste. And they are profitable for […]

WORN OUT: A Series on Africa and Secondhand Clothing

WORN OUT: A Series on Africa and Secondhand Clothing thrift1

A three-part Guzangs series on the secondhand clothing trade and the African economies absorbing it. An estimated 15 million used garments enter Ghana every week, most of them shipped from the UK, the US, and China, and a global secondhand trade now worth more than five billion dollars a year treats the continent as its […]

Bledard Classic: The Affordable Line Changing African Fashion

Bledard Classic: The Affordable Line Changing African Fashion bledard2

When we first sat with Ibrahima Gueye in August 2024, Bledard stood as a declaration—a brand born from memory, migration, and the radical act of reclaiming language. It was young, self-aware, audacious. A name that once stung with stereotype was reappropriated and worn with pride, transforming into a banner for a new generation of African […]

Footprints in Fashion: THE BLOCC and the Rise of Wearable Art

Footprints in Fashion: THE BLOCC and the Rise of Wearable Art arishoebloc

From a small studio in Lagos, Biodun Ariori is building one of the most compelling voices in contemporary footwear. His label, THE BLOCC (formerly theshoeblocc), crafts shoes that move beyond utility transforming them into sculptural, expressive statements of identity and presence. His work first caught our attention during Guzangs’ debut cover shoot, where he was […]