Beauty in Hard Times: Africa’s Lipstick Effect
What do women hold onto when everything else feels uncertain? Across Africa, one answer rises again and again: beauty rituals. In times of economic pressure, when inflation climbs and currencies wobble, many women continue to invest in small but powerful acts of adornment—braids, gele, fragrance oils, or a few yards of fabric. Economists call it […]
TEMESGEN: A Language of Fabric, A Feeling of Home
In the heart of Stockholm, thousands of miles from the red earth and golden light of Addis Ababa, a quiet revolution in fashion is unfolding. TEMESGEN is not just a clothing brand; it is a cultural bridge, a narrative archive, a homecoming stitched in cotton, wool, and memory. Founded in 2024 by Jimmie Temesgen Sandberg […]
WORN OUT — Part III: Return to Sender
How African Designers Are Reclaiming Waste and Rewriting Fashion’s Future The bales arrive as they always have — compressed, labeled, shipped across oceans like cargo without conscience. They still overwhelm ports and markets, a visible symptom of a system that hasn’t stopped. But something has shifted in how they’re received. Across Accra, Cairo, Dakar, workshops […]
TWYG Africa Textile Talks 2025: Where Africa’s Textile Legacy Fuels Industry Change
This July, Cape Town will host a major gathering focused on the future of textiles in Africa. From 28 July to 1 August 2025, Africa Textile Talks returns with a three-day summit and a five-day exhibition at the V&A Waterfront. Set between Workshop17 and Church House, the event will bring together designers, researchers, artisans, policymakers, […]
Romzy Studio One Year Later: The Rise of an Iconic African Fashion Brand
In the ever-shifting tide of African fashion where voices rise, fall, and are too often silenced before they fully bloom, Romzy Studio has become a steady current. Not loud, but deeply rooted. Not formulaic, but unmistakable. One year after launching the Skinprint collection, Roméo Moukagny isn’t chasing applause. He’s cultivating a legacy. And that legacy […]
Where Meaning Meets Material: Dahomey Paris and the Soul of Luxury
The first time I spoke with Farid Hounkponou, I realized this wasn’t going to be a regular chat about fashion. He didn’t start by talking about trends or collections. Instead, he talked about people, stories, and why every piece of clothing should mean something. “Dahomey Paris brings together the soul of African tradition and the […]
What Makes a Brand African? Rethinking Made in Africa Fashion
While African fashion has reached greater heights—the question of what makes a brand “African” resists easy answers. It can’t be answered through surface-level aesthetics or generic motifs, but instead, it demands a deeper interrogation of history, structure, and power. At first glance, one might say an African brand is one founded or designed by an […]
Eloghosa Osunde’s Necessary Fiction Is a Cultural Earthquake
“Necessary Fiction is coming.” Eloghosa Osunde doesn’t say this like a casual heads-up. She says it like a prophecy. Like something already in motion. When she speaks about her second novel, her voice carries the same urgency as the text itself—a novel that refuses to sit quietly on a shelf. Osunde’s debut, Vagabonds!, shook tables […]
WORN OUT — Part II: How African Governments Are Responding to the Textile Waste Crisis
Western wardrobes don’t end in Europe or North America. They spill quietly, devastatingly onto African soil, packed into shipping containers and sold in open-air markets under the guise of “donations.” But from Accra to Kigali, Dakar to Lusaka, something is shifting. The bales keep arriving. The markets keep choking. But across the continent, a patchwork […]
Legacy African Fashion Houses That Defined the Continent’s Style Future
Fashion across the continent has always been rooted in craftsmanship, talent, and boundless creativity—and nowhere is that more evident than in the pioneering legacy houses that rose to prominence from the 1980s onward. These houses wove an African narrative that resisted reductive stereotypes and demanded global recognition for its innovation and cultural depth. Their ateliers […]