What Makes a Brand African? Rethinking Made in Africa Fashion

What Makes a Brand African? Rethinking Made in Africa Fashion IMG 9727

While African fashion has reached greater heights—the question of what makes a brand “African” resists easy answers. It can’t be answered through surface-level aesthetics or generic motifs, but instead, it demands a deeper interrogation of history, structure, and power. At first glance, one might say an African brand is one founded or designed by an […]