How African Streetwear Brands Are Rewriting the Narrative and Amplifying African Music
Streetwear started as a shout—a way for kids to break free from fancy runways and stiff rules. It grew up with hip-hop and skate vibes in places like New York and LA, all about realness and attitude. Now, Africa’s taking it and making it its own. From Lagos to Johannesburg, brands like Daily Paper, Free […]
How Influencer Culture Rewrote the Story of African Fashion
We rarely pause to reflect on what it meant to run a fashion business decades ago. Before the rise of social media—and even before the internet itself—African designers relied on tangible, high-effort avenues to drive sales: showcasing collections at fashion weeks, selling through physical retail stores, and promoting through magazine spreads. Television placements, though rare, […]
Guzangs Joins the UN Fashion and Lifestyle Network
Fashion is more than fabric. It is history, movement, and resistance stitched into silhouette. It is storytelling in motion, a language spoken through thread, texture, and the way a garment shapes the body. At Guzangs, we have always believed that fashion is a cultural force, an archive of identity, and a bold statement of where […]
Beyond the Rack: Africa’s Concept Stores Changing the Game
Aby Concept Store. Abidjan, Côte d’Ivoire Across Africa, a quiet revolution is unfolding—not just in the hum of sewing machines or the flash of runway lights, but in the intimate, electric spaces where fashion finds its heartbeat. Concept stores like Lagos’ Alára, a glass-walled masterpiece refracting the city’s energy into art, or Kigali’s House of […]
Kimathi Mafafo’s Art Weaves Stories of Womanhood, Healing, and Identity
There is a certain mystique attached to artists who draw inspiration from pain. It places them in a different realm—allowing them to tap into a deeper creative source and forge an intimate connection with those who experience their work. This holds true for Kimathi Mafafo, the South African multidisciplinary artist whose medium of choice is […]
Women’s Day Through Their Eyes: African Image Makers, 1950s–1980s
From the 1950s to the 1980s, as Africa waged its fight for independence and self-definition, a quiet revolution unfolded—one captured through the eyes of African women behind the lens. Defying colonial legacies and patriarchal gatekeeping, they reclaimed photography and film as instruments of power. Thérèse Sita-Bella, Felicia Ewurasi Abban, Safi Faye, Awa Tounkara, Ifeoma […]
Tokyo James’s Midnight: A Collection Where Nigerian Sartorial Culture Meets Milan’s in a Perpetual Dance For Political Resistance
Nestled within one of Lagos’ esteemed streets lies Vici Lagos, a restaurant renowned for its near five-star rating and often dubbed the Lagosian escape to Milan due to its architectural and aesthetic appeal. Thus, it was fitting that on a Thursday afternoon, this venue hosted the unveiling of Tokyo James’ Fall/Winter 2025 collection. The collection, […]
A Night of Next-Generation Fashion: Inside the 2025 LVMH Prize Semi-Finalists’ Showroom
Paris, March 5, 2025 – The grand halls of the LVMH headquarters buzzed with anticipation as the fashion elite gathered for the LVMH Prize Semi-Finalists’ Showroom Cocktail Dinner. This prestigious event showcased the innovative visions of 20 semi-finalists, each vying for the coveted prize that propels emerging designers into the global spotlight. Among the attendees […]
LVMH Prize Semi-Finalist David Kusi BOYEDOE is Leading Africa’s Sustainable Luxury Movement
In the heart of Ghana, where tradition and innovation intertwine seamlessly, David Kusi Boyedoe is forging a new path in the global fashion industry. As the creative director and founder of BOYEDOE, an Afro-luxurious brand rooted in deconstruction and reconstruction, he is making waves by blending African heritage with contemporary aesthetics and a fierce commitment […]
Frederica Brooksworth Launches AFDI to Fund and Educate Africa’s Next Fashion Leaders
African fashion has emerged as a vibrant and influential sector, showcasing the continent’s rich cultural heritage and creativity. However, despite the growing interest and investment in this industry, many emerging talents struggle to find the necessary support and funding to flourish. Unfortunately, some organizations and individuals exploit the situation, prioritizing profit over genuine assistance, […]