The Back of the Field

Across Buea, Lagos, Nairobi and Cairo, a running boom is exposing the hidden economics of belonging. Who pays to keep a community free, who profits when it grows, and why not one of six global brands would say what any of it is worth.
Puma Brought the Continent to Downtown LA. The Postcards Were the Tell

A week before the 2026 World Cup, Puma turned its Salehe Bembury launch in downtown LA into a study in designing an African football moment for the diaspora — and the postcards, not the product, told the real story.
Nyambo Masa Mara on Border Politics, Sustainability, and Building Masa Mara

Nyambo Masa Mara on Border Politics, Sustainability, and Building Masa Mara Portrait of Nyambo Masa Mara, Founder of the brand Masa Mara. Nyambo Masa Mara’s two freeform dreadlocks hang down his back, thick and heavy. He estimates they weigh about 15 kilograms total. “People always ask if they’re heavy,” he says. “Of course they are. […]
20 Years of Lisa Folawiyo

From embellished Ankara to global recognition, Lisa Folawiyo reflects