Building Around Broken Systems
When Godwin Okoruwa, founder and creative director of GDWN, started his gender-fluid label amidst the pandemic in 2020, he had it firmly at the back of his mind that he had to build purely from his instinct. There was no elaborate market analysis or established blueprint for how the brand would grow. His already decade-long […]
Marriage Was Always the Plan for These African Men. Until It Wasn’t
The average African man is often assumed to want marriage, or at least that is the expectation many grow up with. For centuries, marriage has been positioned as one of adulthood’s defining milestones, a marker of success and fulfillment against which many men are quietly measured. In many communities, that expectation begins early. Almost as […]