. Photo: Florentina Agu courtesy of Hertunba
Florentina Agu, the visionary Nigerian designer behind Lagos-based brand HERTUNBA, has been selected as the recipient of the XTANT Leadership Program Scholarship in collaboration with GUZANGS. This collaboration marks a significant milestone in Agu’s journey as a trailblazer in sustainable fashion, bringing her unique perspective and commitment to environmental stewardship to the forefront.
But what is XTANT? It is more than a platform—it’s a movement dedicated to revolutionizing the textile industry by redefining its language and promoting sustainability. Themed “ROOTS,” XTANT 2024 is a global event in Mallorca, honoring heritage arts and crafts from May 9th to 13th. Picture this: set in the stunning locale of Palma de Mallorca, Roots 2024 isn’t just a gathering—it’s a celebration of craftsmanship, heritage, and regenerative practices. This is an unparalleled opportunity to delve into the richness of cultural traditions and explore the profound connections between past, present, and future in the world of textiles. With over 70 exhibitors, interactive workshops, and educational talks, it offers a vibrant platform to explore traditional techniques, cultural practices, and the significance of preserving our cultural heritage.
Photo: Albeiro Camargo, No Borders, Remigion Mestas courtesy of Xtant
Now, let’s dive into HERTUNBA. Founded by the Lagos-based Nigerian designer Agu, HERTUNBA isn’t just about fashion—it’s a story of empowerment and environmental stewardship. Agu’s journey from a love of designer clothing to the birth of HERTUNBA in 2020 is a testament to her passion and commitment. HERTUNBA isn’t just about creating beautiful garments; it’s about protecting the Earth and uplifting women artisans. Through sustainable practices and support for local communities, HERTUNBA is making a tangible difference in the world of fashion.
Photo: Florentina Agu courtesy of Hertunba
In Agu’s own words, “Every thread and stitch holds an essence of confidence, sensuality, and charisma.” It’s this dedication to craftsmanship and sustainability that sets HERTUNBA apart. With each elegant design, Agu is not just creating fashion; she’s telling a story—one of resilience, empowerment, and beauty.
As Agu continues to pave the way in sustainable fashion, her receipt of the XTANT Leadership Program Scholarship serves as a testament to her vision and dedication.
For more insight into Agu’s remarkable journery with Hertunba, click the link https://youtu.be/bMv4Slw_osk to watch on our YouTube Page
To learn more about XTANT, visit www.xtant.io and @xtant on instagram for updates.