What Makes a Brand African? Rethinking Made in Africa Fashion
While African fashion has reached greater heights—the question of what makes a brand “African” resists easy answers. It can’t be answered through surface-level aesthetics or generic motifs, but instead, it demands a deeper interrogation of history, structure, and power. At first glance, one might say an African brand is one founded or designed by an […]
Bledard Classic: The Affordable Line Changing African Fashion
When we first sat with Ibrahima Gueye in August 2024, Bledard stood as a declaration—a brand born from memory, migration, and the radical act of reclaiming language. It was young, self-aware, audacious. A name that once stung with stereotype was reappropriated and worn with pride, transforming into a banner for a new generation of African […]