Legacy African Fashion Houses That Defined the Continent’s Style Future

Fashion across the continent has always been rooted in craftsmanship, talent, and boundless creativity—and nowhere is that more evident than in the pioneering legacy houses that rose to prominence from the 1980s onward. These houses wove an African narrative that resisted reductive stereotypes and demanded global recognition for its innovation and cultural depth. Their ateliers […]
Dakar Sound Project: How Senegal’s Youth Are Remixing Fashion, Music, and Memory

Photographer Khaled Fhemy Mamah and stylist Hélène Redolfi created Dakar Sound Project to document how the city’s music culture shows up in what people wear. Shot at Maison de la Culture Urbaine, Torobee Distribution (a vinyl archive), and across Dakar’s streets, the editorial pairs models with instruments—saxophones, trumpets, synthesizers—and clothes from local designers working in […]
Inside Oshobor: Where Heritage, Healing, and Haute Craft Collide

In 2020, during one of the hardest periods of his life, Peter Odion sat quietly in his Benin City workshop, mending torn fabric by hand. What began as therapy would soon become a signature. Stitch by stitch, he transformed pain into process, and process into fashion. That quiet moment laid the foundation for Oshobor, the […]
Lafalaise Dion on Styling Guzangs’ ‘Helmet of Heritage’ Cover with Jeremiah Owusu-Koramoah

Lafalaise Dion is a force—an artist whose work transcends fashion. Her hands don’t just style; they conjure altars of memory and defiance, weaving stories through fabric and cowrie shells. When Guzangs, the bold voice of African fashion, set out to create its debut cover, “Helmet of Heritage,” featuring NFL star Jeremiah Owusu-Koramoah in Tamale, Ghana, […]
Data Oruwari Channels Ancestral Wisdom Through Art and Sound

In a world seduced by speed, surface, and spectacle, Data Oruwari moves like an ancestral drumbeat — steady, sacred, and impossible to ignore. Known as The Ancestors’ Scribe, she is not merely a visual artist, but a sound alchemist, a spiritual technologist, and a living archive of African ancestral cosmology. Through glyphs etched in ink […]
Style Breakdown: Inside Jeremiah Owusu-Koramoah’s Custom Looks and the Designers Behind Them

In our debut digital issue, we spotlight Jeremiah Owusu-Koramoah, NFL linebacker and Ghanaian as the face of our inaugural Guzangs cover. Each look he wore was custom-made in collaboration with African designers and stylists, curated specifically for this moment. While these exact pieces were made for Jeremiah, many are available to order or shop in […]
Bledard Classic: The Affordable Line Changing African Fashion

When we first sat with Ibrahima Gueye in August 2024, Bledard stood as a declaration—a brand born from memory, migration, and the radical act of reclaiming language. It was young, self-aware, audacious. A name that once stung with stereotype was reappropriated and worn with pride, transforming into a banner for a new generation of African […]
Footprints in Fashion: THE BLOCC and the Rise of Wearable Art

From a small studio in Lagos, Biodun Ariori is building one of the most compelling voices in contemporary footwear. His label, THE BLOCC (formerly theshoeblocc), crafts shoes that move beyond utility transforming them into sculptural, expressive statements of identity and presence. His work first caught our attention during Guzangs’ debut cover shoot, where he was […]
Amazon Prime Day 2025: Best Deals from African-Owned Beauty Brands

As Amazon’s Prime Day heats up this July, it’s not just big-box brands drawing attention. A new wave of African-owned beauty brands is tapping into the global shopping frenzy, offering high-performance skincare and makeup rooted in culture, innovation, and intentionality. From Lagos to London, these brands are using Amazon’s vast reach to scale their businesses, […]
Helmet of Heritage: Behind the Scenes of Guzangs’ Debut Digital Cover

In this landmark debut digital issue of Guzangs, we ignite a fresh chapter in cultural storytelling. Leading our cover story is American football standout Jeremiah Owusu-Koramoah, whose on-field prowess is matched by his devotion to his Ghanaian heritage and can be seen evidently seen through his style cycle on instagram– boldly worn kente looks, embroidered […]