Beyond the Rack: Africa’s Concept Stores Changing the Game

Aby Concept Store. Abidjan, Côte d’Ivoire Across Africa, a quiet revolution is unfolding—not just in the hum of sewing machines or the flash of runway lights, but in the intimate, electric spaces where fashion finds its heartbeat. Concept stores like Lagos’ Alára, a glass-walled masterpiece refracting the city’s energy into art, or Kigali’s House of […]
Kimathi Mafafo’s Art Weaves Stories of Womanhood, Healing, and Identity

There is a certain mystique attached to artists who draw inspiration from pain. It places them in a different realm—allowing them to tap into a deeper creative source and forge an intimate connection with those who experience their work. This holds true for Kimathi Mafafo, the South African multidisciplinary artist whose medium of choice is […]
Paul Roger Tanonkou’s Zenam: A Cameroonian Vision at Milan Fashion Week

At Milan Fashion Week, Paul Roger Tanonkou unveiled Identité Plurielle, a collection that transcends clothing and speaks to the complex layers of identity. Through his brand, Zenam, the Cameroonian designer tells a deeply personal yet universally resonant story—one that fuses the rich heritage of his Bamiléké origins with the influences of French colonialism, the elegance […]
The Legacy of Shea Butter: A Ritual, A Remedy, A Revolution

“Shea butter is my go-to. It’s nature’s ultimate moisturizer—pure, simple, and effective.” — Lupita Nyong’o In the ever-expanding world of beauty and self-care, few ingredients have the legacy and sheer efficacy of shea butter. Extracted from the nuts of the West African shea tree (Vitellaria paradoxa), this rich, buttery elixir has been the cornerstone of […]
Bruin Feskens on Capturing Contrast, Crafting Stories, and Finding Beauty in Silence

Every tool we encounter serves a purpose in what we create as artists. In Bruin Fesken’s case, his use of light birthed a fascinating product that sparked our unique appreciation for the purity and crispness of black-and-white, with the contrast and exuberant experience of a stand-alone bold accent color. We experience the focus and characteristics […]
Meet Kwabena Ofe: The Ghanaian Textile Maverick Redefining Art and Identity

Kwabena Ofe Amponsah Gideon is a 23-year-old Ghanaian textile artist who began his creative journey as a fashion model before transitioning into the world of art particularly in the craft of rug making. Using sack linen as his canvas, he combines traditional techniques like batik and tie-dye with contemporary wool work to create pieces that […]
Guzangs’ Valentine’s Gift Guide: Chic Jewelry, Stylish Sets & Must-Have Love Tokens

Maybe we missed the point, but who doesn’t want a valentine’s day gift from their most favorite African fashion brands? She certainly wants to be a Kilentar woman in the ‘Ito Braid Fringe Mini Dress’ that looks very chic. And do not bother it doesn’t come with the red theme, this butterscotch-yellow has the elegance […]
New Year, New Style: Redefining Bold Fashion for 2025

The New Year is here, and it’s time to embrace a wardrobe that exudes fearless energy, individuality, and a love for the art of fashion. Step into 2025 with bold silhouettes, daring textures, and reimagined classics that make every moment your runway. Power dressing gets a sleek upgrade this season with refined tailoring and bold […]
Ilkhe du Toit on Material-First Design and the Journey of Salt

Image credit: Liezl Zwarts. Ilkhe du Toit’s collection Salt begins with a contradiction. The designer grew up on a sheep farm in South Africa where her family exported wool to European mills, surrounded by raw fiber that would eventually become garments. Yet the connection between the two felt invisible. “I didn’t understand how wool became […]
Asheri Masse’s Lady by Ash Redefines Sustainable Luxury with Effortless Simplicity

In a world dominated by fast fashion, I had the pleasure of speaking with Asheri Masse, the founder and creative director of Lady by Ash—one of Africa’s emerging slow-fashion brands committed to environmental sustainability. Our conversation delved into the brand’s journey, exploring how creativity and vision intersect with a conscious consumerism business model. Despite the […]