Introducing Guzangs Designer Profiles: Archiving and Amplifying African Fashion
African fashion is in a moment of radical visibility. With it comes a responsibility: to document, archive, and build sustainable pathways for the designers shaping its future. Today, Guzangs launches Designer Profiles, a curated series dedicated to spotlighting the visionaries driving contemporary African fashion. This inaugural installment explores the creative journeys, signature works, and cultural […]
Inside Anouri Original: The Brand Reviving Moroccan Craft in Modern Fashion
There’s something electric about watching a designer discover their voice. In Mohamed Youss’s case, that moment came not in a Parisian atelier or New York showroom, but in the souks of Taroudant, sketching his first burlap jacket and watching it sell within five minutes of posting to Instagram. That raw hunger—the kind that drives you […]
The Quiet Power of Yagazie Emezi’s New Visual Language
Yagazie Emezi has never fit into one frame. A decade ago, she emerged as one of Nigeria’s most vital photojournalists. Today, her work moves between lens and loom, documenting African realities while threading ancestral narratives into textile art. Political yet intimate, her practice resists binaries of past and present, seen and unseen, reportage and ritual. […]
Beauty in Hard Times: Africa’s Lipstick Effect
What do women hold onto when everything else feels uncertain? Across Africa, one answer rises again and again: beauty rituals. In times of economic pressure, when inflation climbs and currencies wobble, many women continue to invest in small but powerful acts of adornment—braids, gele, fragrance oils, or a few yards of fabric. Economists call it […]
TEMESGEN: A Language of Fabric, A Feeling of Home
In the heart of Stockholm, thousands of miles from the red earth and golden light of Addis Ababa, a quiet revolution in fashion is unfolding. TEMESGEN is not just a clothing brand; it is a cultural bridge, a narrative archive, a homecoming stitched in cotton, wool, and memory. Founded in 2024 by Jimmie Temesgen Sandberg […]
WORN OUT — Part III: Return to Sender
How African Designers Are Reclaiming Waste and Rewriting Fashion’s Future The bales arrive as they always have — compressed, labeled, shipped across oceans like cargo without conscience. They still overwhelm ports and markets, a visible symptom of a system that hasn’t stopped. But something has shifted in how they’re received. Across Accra, Cairo, Dakar, workshops […]
TWYG Africa Textile Talks 2025: Where Africa’s Textile Legacy Fuels Industry Change
This July, Cape Town will host a major gathering focused on the future of textiles in Africa. From 28 July to 1 August 2025, Africa Textile Talks returns with a three-day summit and a five-day exhibition at the V&A Waterfront. Set between Workshop17 and Church House, the event will bring together designers, researchers, artisans, policymakers, […]
Romzy Studio One Year Later: The Rise of an Iconic African Fashion Brand
In the ever-shifting tide of African fashion where voices rise, fall, and are too often silenced before they fully bloom, Romzy Studio has become a steady current. Not loud, but deeply rooted. Not formulaic, but unmistakable. One year after launching the Skinprint collection, Roméo Moukagny isn’t chasing applause. He’s cultivating a legacy. And that legacy […]
Where Meaning Meets Material: Dahomey Paris and the Soul of Luxury
The first time I spoke with Farid Hounkponou, I realized this wasn’t going to be a regular chat about fashion. He didn’t start by talking about trends or collections. Instead, he talked about people, stories, and why every piece of clothing should mean something. “Dahomey Paris brings together the soul of African tradition and the […]
What Makes a Brand African? Rethinking Made in Africa Fashion
While African fashion has reached greater heights—the question of what makes a brand “African” resists easy answers. It can’t be answered through surface-level aesthetics or generic motifs, but instead, it demands a deeper interrogation of history, structure, and power. At first glance, one might say an African brand is one founded or designed by an […]