Cynthia Erivo moves through each press tour with the same narrative sensibility that echoes through the world of Wicked, which she helped bring to life on screen. On and off screen, she moves with intentional shifts and deliberate choices, shaping each moment with clarity and purpose. Her deep creative partnership and genuine friendship with Ariana Grande only strengthen that approach, adding an ease and mutual trust that carries through their performances and every stage of the press run.
Wicked: Part One is proof of Cynthia Erivo’s commitment…
Custom Louis Vuitton in Sydney. Archival Marc Jacobs with a clean silhouette and sharp color story. Thom Browne’s sculptural tailoring in Mexico City. A precise Dior moment in New York. Schiaparelli couture in London. She approached every look with the same intensity she brings to the role.
Erivo understands that a press tour is a narrative, just as the story she tells on screen is. Born to Nigerian parents in London, her heritage shapes how she works — the discipline, the precision, the control that define her approach. From the months she spent training her voice for Elphaba to how she handles a global promotional run, it shows up everywhere.
By the time Part Two rolled out, the fashion language tightened even more…
The houses stayed close. Vuitton. Prada. Vivienne Westwood. Marc Jacobs. Dior. Schiaparelli. The shapes got bolder and the finishes sharper, almost echoing the emotional arc of her performance. Nothing is random. Every frame reads like a continuation of the work she put into the film itself.
She treats each press tour the way she treats her character, by building a visual story with intention. It is consistent, it is specific, and it makes each moment impossible to forget.
Erivo’s connection to African fashion sits within the same narrative she builds in every aspect of her life and work…
The choices are intentional, grounded, and shaped by a clear sense of purpose. When she turns to designers from the continent, it is selective and meaningful. Two designers in particular stand out in her public archive. She has worn Thebe Magugu, whose clean lines and intellectual tailoring mirror her disciplined approach. She has also worn Korlekie, known for intricate textile work that carries a sense of depth and history. These moments are rare and specific, chosen with care, and they sit in conversation with the larger story she continues to build on and off screen.
