African Ritual Aesthetics in the Age of Luxury Fashion

Across Lagos, Dakar, and London, African designers are increasingly turning to the sacred. From Adama Paris’ waridjé mask bags to Bubu Ogisi’s
The Sustainability Checklist: African Fashion in the Age of Green Demands

While African fashion practices have long been inherently sustainable, designers are now navigating a global system where sustainability means compliance
Snatched Waists and Style Play: The Corsetification of Nigerian Fashion

Corsetification in Nigerian fashion is cinching itself into the heart of style, emerging from Lagos red carpets, owambes, and endless scrolls of Instagram and TikTok. It’s a waist, pulled tight, hyper-defined, framed by elaborate bustiers and couture-heavy tailoring that now defines one of the most visible aesthetics of Nigerian femininity. This isn’t just a trend, […]
What Makes a Brand African? Rethinking Made in Africa Fashion

While African fashion has reached greater heights—the question of what makes a brand “African” resists easy answers. It can’t be answered through surface-level aesthetics or generic motifs, but instead, it demands a deeper interrogation of history, structure, and power. At first glance, one might say an African brand is one founded or designed by an […]