Bruin Feskens on Capturing Contrast, Crafting Stories, and Finding Beauty in Silence

Bruin Feskens on Capturing Contrast, Crafting Stories, and Finding Beauty in Silence true level

Every tool we encounter serves a purpose in what we create as artists. In Bruin Fesken’s case, his use of light birthed a fascinating product that sparked our unique appreciation for the purity and crispness of black-and-white, with the contrast and exuberant experience of a stand-alone bold accent color. We experience the focus and characteristics […]

Ilkhe du Toit on Material-First Design and the Journey of Salt

Ilkhe du Toit on Material-First Design and the Journey of Salt Photographer Liezl Zwarts. Retouching Flecks Studio.Model Lethabo Sara Khunou Katlego Gontse Masike. Jewellery Designer Helaina du Toit. Stylist Bernadine Venter. Make Up Artist Nombuso Ngcobo.2.jpg

Image credit: Liezl Zwarts. Ilkhe du Toit’s collection Salt begins with a contradiction. The designer grew up on a sheep farm in South Africa where her family exported wool to European mills, surrounded by raw fiber that would eventually become garments. Yet the connection between the two felt invisible. “I didn’t understand how wool became […]

Asheri Masse’s Lady by Ash Redefines Sustainable Luxury with Effortless Simplicity

Asheri Masse’s Lady by Ash Redefines Sustainable Luxury with Effortless Simplicity IMG 0396

In a world dominated by fast fashion, I had the pleasure of speaking with Asheri Masse, the founder and creative director of Lady by Ash—one of Africa’s emerging slow-fashion brands committed to environmental sustainability. Our conversation delved into the brand’s journey, exploring how creativity and vision intersect with a conscious consumerism business model. Despite the […]