The Designer Turning Senegal’s Waste Crisis into a Luxury Brand

The Designer Turning Senegal's Waste Crisis into a Luxury Brand WhatsApp Image 2025 07 13 at 11.33.03 1 1 e1752654647951

Designer Moctar Ba transforms discarded materials into premium accessories while proving sustainability can drive African luxury In his Dakar workshop, Moctar Ba holds up a vibrant advertising banner that once promoted a telecom company across Senegal’s capital. Within weeks, it will become a €250 backpack sold to customers in Paris and Brussels. This transformation from […]