LVMH Prize Semi-Finalist David Kusi BOYEDOE is Leading Africa’s Sustainable Luxury Movement

In the heart of Ghana, where tradition and innovation intertwine seamlessly, David Kusi Boyedoe is forging a new path in the global fashion industry. As the creative director and founder of BOYEDOE, an Afro-luxurious brand rooted in deconstruction and reconstruction, he is making waves by blending African heritage with contemporary aesthetics and a fierce commitment […]
Bridal Renaissance: The African Designers Redefining Chic Wedding Looks

Weddings across regions of the continent have their specific personality; in West Africa, it’s somewhat of a rave. In the East, it’s a charming ritual. In the South; it’s customary while the North is all about the culture. This personality is evident in the celebration, in the music, in the aura and definitely in the […]
Ilkhe du Toit’s ‘Salt’: A Collection Where Textiles Speak and Stories Unfold

In the quiet expanse of a South African salt pan, Ilkhe du Toit found the essence of her latest collection, Salt. The setting—a shimmering, otherworldly landscape—feels like a metaphor for her approach to design: elemental, unassuming, yet profoundly impactful. Shot on location and woven with personal history, Salt is more than a collection. It’s a […]
Asheri Masse’s Lady by Ash Redefines Sustainable Luxury with Effortless Simplicity

In a world dominated by fast fashion, I had the pleasure of speaking with Asheri Masse, the founder and creative director of Lady by Ash—one of Africa’s emerging slow-fashion brands committed to environmental sustainability. Our conversation delved into the brand’s journey, exploring how creativity and vision intersect with a conscious consumerism business model. Despite the […]
Kente Gentlemen: Crafting a Legacy of Boldness and Culture Through Fashion

It began with two shirts. When Aristide Loua, a math graduate living in South Carolina, received two wax-print shirts from his mother in Côte d’Ivoire, something stirred in him. The shirts were not just garments. They were memories, fragments of home — the colors, the patterns, the stories. Aristide could almost hear the laughter of […]
CHEZ NOUS Wins Prestigious ‘Designer for the Planet’ Award at Milan Fashion Week SS25

CHEZ NOUS., the innovative brand founded by French-Tunisian designer Camélia Barbachi, has been selected as one of the winners in the highly acclaimed “Designer for The Planet” category at Milan Women’s Fashion Week Spring/Summer 2025. This prestigious award celebrates nine designers whose creations reflect a strong commitment to sustainable development. Chosen by an elite jury […]
Romzy’s “Skin Print” Collection: A Bold Celebration of Diversity

In the vibrant tapestry of African fashion, Roméo Moukagny’s brand, Romzy, emerges as a beacon of visionary elegance. His latest creation, the “Skin Print” collection, is not merely a line of clothing—it is a profound exploration of diversity and individuality. After three years of meticulous crafting, “this collection offers a timeless ode to the unique […]
Celebrating Roots and Defying Borders: The Journey of Bledard – African Denim Revolution

Bledard is much more than just a clothing brand. It’s a movement, a celebration of our African roots and our diversity. Each piece tells a story, our story, one of a journey filled with culture, knowledge, and emotions. […]
Step Inside Magugu House: A New Beacon of African Fashion and Heritage

Nestled in the vibrant neighborhood of Dunkeld, Johannesburg, Magugu House stands as a new cultural landmark. This innovative space, created by the visionary designer Thebe Magugu, offers an immersive journey through African fashion and history. “I’ve always dreamed of uniting all my collections, installations, events, and projects in one cohesive space,” says Thebe Magugu. “Magugu […]